Posted by J.W.
Just before moving, I noticed this one on the magazine stand and got a copy. While normally $9.95 would be out of my price range for a magazine, I liked the curtains made out of old cloth napkins (aren't they cute?!), and wanted some reading material for the road.
Published by the same people who do Country Almanac(Country Living, Country Home, Romantic Homes, etc.), it is professionally done, with beautiful glowing photographs and a nice range of styles within the unifying theme of vintage decor. I particularly enjoyed the spread on different ways to use old Mason jars (a switch I've been trying to make myself), and the gorgeous distressed furniture in some of the homes. There is also a useful article on how to go about shopping at flea markets, particularly for large furniture pieces.
However...on the whole, I personally think they have missed the mark on their potential demographic. Sure, home decor magazines are normally geared towards older housewives, who can afford to dabble in redecorating and design. This particular breed of Retro, ranging from Victorian to mid-Century and mixing in modern and even industrial or re-purposed pieces is huge right now with twenty and thirty-somethings. Foodies(although I appreciate the lack of food in a design magazine). Neo-Victorian, Steam- or Dieselpunk, and yes, even Hipsters. Some of the advertising hits the mark, like creative vinyl transfer wall art. Others, not so much(a tacky John Deere Cuckoo Clock for $200? Not when you can find the same sort of junk to put on your hipster wall ironically from a thrift store somewhere).
I'll be looking for the next issue, if nothing else to see if they manage to realize the potential for a younger demographic. I'm not sure, though, if I'm willing to pay full price for it, so we'll see.
For more examples from inside the magazine, check out this post over at Dutch Door Cottage, and this one from High Prairie Farm Girl.